#中国—东盟中心简讯# 【The ACC Organizes Chinese Influencers to Viet Nam for Cultural and Tourism Exchange 中国—东盟中心组织中国网红赴越开展文化旅游交流】 Within the framework of the Viet Nam-China Tourism Cooperation Year 2026-2027, and as one of the flagship programmes of the ASEAN-China Centre (ACC) to promote tourism cooperation between ASEAN Member States (AMS) and China, the ACC organized a Familiarization (FAM) Trip to Viet Nam from 4 to 11 September 2026. The trip was organized in cooperation with the Viet Nam National Authority of Tourism (VNAT), with support from Airbnb China, and aimed to promote Viet Nam as an attractive destination for Chinese travelers, strengthen tourism cooperation, and enhance cultural understanding and people-to-people connectivity between Viet Nam and China. 在2026年—2027年“中越旅游合作年”框架下，中国—东盟中心于2026年9月4日至11日组织中国网红赴越南开展文化旅游交流活动。作为中国—东盟中心推动中国与东盟成员国旅游合作的旗舰项目之一，此次活动由中国—东盟中心与越南国家旅游局合作举办，并得到爱彼迎的支持，旨在向中国游客展示越南丰富多彩的旅游资源和独具魅力的目的地形象，进一步深化中越旅游合作，促进文化交流与民心相通。 Led by Director Hadi Tjahjono of the Education, Culture and Tourism Division of the ACC, the delegation comprised five Chinese tourism influencers with millions of followers across major social media platforms, including Weibo, RedNote and TikTok. The delegation visited Ho Chi Minh City, Phu Quoc and Hanoi, exploring the destinations’ rich cultural and tourism resources and sharing their experiences with Chinese audiences through engaging digital content. 本次代表团由中心教育文化旅游部主任贺迪率领，成员包括五名在微博、小红书和抖音等中国主要社交媒体平台拥有数百万粉丝的旅游达人。代表团先后赴胡志明市、富国岛和河内开展实地考察，深入体验当地丰富的文化和旅游资源，并通过短视频、图文等形式与中国游客分享旅途见闻和亲身体验，进一步提升越南旅游目的地在中国市场的知名度和吸引力。 The delegation also held meetings respectively with Ms. Nguyen Thi Hoa Mai, Vice Chairwoman of the National Tourism Authority of Viet Nam (VNAT), and Mr. Xing Jiuqiang, Cultural Counselor of the Embassy of China in Viet Nam. During the meetings, the parties exchanged views on Viet Nam-China tourism cooperation, explored opportunities to deepen bilateral collaboration, and discussed measures to further promote Viet Nam as an attractive destination for Chinese travellers, while enhancing recognition of the ACC and its role in facilitating tourism cooperation and people-to-people exchanges in the region. The meetings also underscored the important role of tourism and people-to-people exchanges in deepening mutual understanding, strengthening ties between China and Viet Nam, and contributing to the successful implementation of the Viet Nam-China Tourism Cooperation Year 2026-2027. 访问期间，代表团分别拜会越南国家旅游局副局长阮氏华梅和中国驻越南大使馆文化参赞邢久强。会谈中，各方就中越旅游合作发展交换意见，围绕进一步深化双边旅游合作、扩大越南在中国旅游市场的影响力，以及发挥中国—东盟中心在推动区域旅游交流合作、促进民心相通方面的作用等进行了深入交流。各方认为，加强旅游交流与人员往来，有助于进一步加强相互理解、深化中越友好关系，为2026年—2027年“中越旅游合作年”作出积极贡献。
