#谷的luck[超话]#
2026年（第17届）全球最具商业价值的运动员（world’s most marketable athlete）榜单出炉，谷爱凌位居第2，
p10，历年榜单榜首
p11，2022年top50，小谷首次上榜位居29
p12，2023年top50，小谷位居48

The 2026 edition of SportsPro’s 50 Most Marketable Athletes powered by NorthStar ranks athletes on a 100-point NorthStar Marketability Score built from three scoring pillars: Brand Equity (45 points), Momentum (40 points) and Commercial Trajectory (15 points). As such, the model reads three things together: the equity an athlete has built, the momentum behind it, and the room they still have to grow.
由NorthStar支持的2026年SportsPro“50位最具市场价值运动员”榜单，基于三个评分维度构建了100分的NorthStar市场价值评分：品牌资产（45分）、势头（40分）和商业轨迹（15分）。因此，该模型综合考量了三方面因素：运动员已建立的资产、其背后的势头，以及仍有增长的空间。

Behind the score sit 27 defined marketability drivers, informed by several hundred data points per athlete and more than 3,000 brand partnership records. In total, an expanded pool of 1,202 athletes across 70 sports were considered, using evidence from 1st July 2025 to 30th June 2026, with 247 assessed in full to determine the final ranking.
评分背后是27个明确的市场价值驱动因素，每个运动员的数据点达数百个，并参考了超过3000条品牌合作记录。总计考虑了来自70个体育项目的1202名运动员的扩大样本池，使用2025年7月1日至2026年6月30日的证据，其中247名运动员经过全面评估以确定最终排名。

“An athlete’s marketability reflects the strength of their brand, the momentum behind it and the opportunities to translate that into commercial value,” said Chris Collins, the founder, chief executive and president of NorthStar Solutions Group, whose assessment model has powered SportsPro’s list exclusively since 2022.
“运动员的市场价值反映了其品牌的实力、背后的势头以及将其转化为商业价值的机会，”NorthStar Solutions Group的创始人、首席执行官兼总裁克里斯·柯林斯表示，自2022年以来，他的评估模型一直为SportsPro的榜单提供独家数据支持。

“Our work with SportsPro brings those dimensions together to help brands, athletes and their representatives make more informed partnership decisions. It also reflects the broader direction of NorthStar’s Sports Practice: connecting intelligence to the decisions and actions that create lasting value.
“我们与SportsPro的合作将这些维度结合起来，帮助品牌、运动员及其经纪人做出更明智的合作决策。这也反映了NorthStar体育业务的更广泛方向：将情报与创造持久价值的决策和动作联系起来。”

“The methodology powering this year’s list is an important foundation for the broader sports asset intelligence platform we are building.”
“支撑今年榜单的方法论，是我们正在构建的更广泛体育资产情报平台的重要基础。”