为下一代革新印刷行业（深度好文推荐）
#印刷# #数字化#

由御牧欧洲市场营销与产品管理总经理丹娜·德龙撰写

The print industry is a technology industry, with innovation at its core and the engine behind a vast array of applications across sectors, from fashion to architecture to signage. In recent years, we have seen the incorporation of cutting-edge AI technology to improve efficiencies, further proving this fact. Yet to the uninitiated, it isn’t seen as one.
印刷行业是一个科技行业，创新是其核心，也是支撑从时尚、建筑到标识等众多领域广泛应用的动力引擎。近年来，我们看到前沿人工智能技术的融入提升了行业效率，这进一步印证了这一点。然而，在不了解行业的人眼中，它并非被视作这样的行业。

In 2017, the BPIF[1] found that the average age of a print industry worker in the UK is estimated to be 43, with only 9% of the workforce under the age of 24. Almost a decade on, this ageing workforce is still causing concern of what the future of the industry will look like once experienced professionals retire with no one to impart their knowledge to.
2017年，英国印刷行业协会（BPIF）[1]发现，英国印刷行业从业者的平均年龄约为43岁，24岁以下的劳动力仅占9%。近十年过去，这支老龄化的劳动力队伍仍令人担忧：一旦经验丰富的专业人员退休，其专业知识却无人传承，行业的未来将何去何从。

So, with Gen Z entering the workforce, how does the print industry need to change?
那么，随着Z世代进入职场，印刷行业需要做出哪些改变？

Challenging the Perception of Print 颠覆印刷行业的固有印象

With physical media being overtaken by digital media, there’s a widely held assumption by outsiders that print is an outdated industry. When I joined Mimaki Europe from the software and technology industry, with very little knowledge of the print sector, I was astounded by the extent by which print features in our daily lives. To get in front of young talent, the print industry needs to be more transparent about what it is we do, in order to prove it is a viable and varied career path.
随着实体媒体被数字媒体取代，外界普遍认为印刷行业已是明日黄花。当我从软件和科技行业加入御牧欧洲公司时，我对印刷领域几乎一无所知，却被印刷在我们日常生活中所占的比重深深震撼。为了吸引年轻人才，印刷行业需要更清晰地展现自身的业务范畴，以此证明这是一条可行且多元的职业发展道路。

As well said by a junior employee at Mimaki, “Print is omnipresent, and it will [be] in the future as well. It’s not something that’s going to [stop], so to define what the future looks like [the younger generation] need to participate in it.”
御牧公司的一位年轻员工说得好：“印刷无处不在，未来也依然如此。它不会消失，因此要定义未来的模样，年轻一代需要参与其中。”

Print is Everywhere! – Connecting with the Next Generation via Social Media
印刷无处不在！——通过社交媒体与下一代建立连接

The younger generations are known to be the most avid users of social media, using it for many things, including in their job search. So, here’s the perfect opportunity to bring your company directly onto their screens. The vibrant, visual nature of print should be used to our industry’s advantage to catch scrollers’ attention and show the creativity and sheer
年轻一代是社交媒体最忠实的用户，他们会通过社交媒体做很多事，求职也包括在内。所以，这正是让贵公司直接出现在他们屏幕上的绝佳机会。我们要利用纸质媒体生动直观的特性，抓住刷手机者的注意力，展现行业的创意与十足的

number of applications created by print. Visual platforms like Instagram and TikTok, and more business-centric platforms like LinkedIn, both often frequented by young people, are great to leverage.
通过打印创建的应用程序数量。像Instagram和TikTok这样的视觉平台，以及LinkedIn这类更偏向商业的平台——两者都常被年轻人光顾——都是很好的利用渠道。

While technical know-how is important to show, utilising simplified language can help bridge the gap between the company and the viewer, helping to make the technology less daunting to newcomers.
虽然展示专业技术知识很重要，但使用简洁易懂的语言能够帮助拉近公司与受众之间的距离，让新手觉得这项技术不再那么令人望而生畏。

It is also key to not overlook the importance of showing off good company culture when it comes to the younger generation. Whether that’s a team building exercise or a company dinner, posting about it shines a light on the people behind the prints. And with time and more social media savvy employees in the team, this will help to boost a company’s social media presence even further and appeal to more of the younger generation.
对于年轻一代来说，展现良好的企业文化也至关重要，这一点不容忽视。无论是团队建设活动还是公司聚餐，将这些活动发布出来，能让大家看到品牌背后的员工风采。随着时间推移，团队中越来越多的员工熟悉社交媒体运营，这将进一步提升公司的社交媒体影响力，吸引更多年轻群体。

Opening Doors in the Print Industry with Internships
通过实习为印刷行业打开大门

What better way to learn about the industry than by having hands-on experience? Engaging schools, colleges, universities and other education providers and conducting internship and apprenticeship programmes offers the opportunity for young people to be introduced to what is quite a closed and overlooked industry.
还有什么比亲身体验更能了解这个行业的呢？与各类中小学、高等院校及其他教育机构合作，开展实习和学徒计划，能让年轻人有机会接触到这个相对封闭且容易被忽视的行业。

However, to make the most of internships, the company needs to ensure there is a mutual benefit to both the company and the individual. Understanding the intern, their strengths and what they want to achieve at your company is key in giving them a positive experience. At Mimaki, we have been running our internship programme successfully for several years, welcoming two to four interns per year who are mentored closely and given the opportunity to shadow different roles within the business. This hands-on exposure helps young people better understand the print industry and its many facets, while also allowing us to bring fresh perspectives into the company.
然而，要充分发挥实习的价值，公司需要确保公司与实习生双方都能从中获益。了解实习生的情况、他们的优势以及他们希望在公司实现的目标，是为他们带来良好体验的关键。在御牧（Mimaki），我们的实习项目已成功开展了数年，每年会接纳两到四名实习生，他们会得到悉心指导，并有机会跟随公司内不同岗位的员工学习。这种亲身体验的机会能帮助年轻人更好地了解印刷行业及其众多细分领域，同时也让我们能为公司注入全新的视角。

In some cases, internships have also led to longer-term opportunities within Mimaki. For example, our youngest application specialist initially joined the company as a marketing intern, and as their interest in the technology grew, transitioned into a hybrid role, splitting their time between digital marketing and the application team.
在某些情况下，实习经历还为员工带来了在Mimaki公司的长期发展机会。例如，我们最年轻的应用专员最初是以营销实习生的身份加入公司，随着他们对技术的兴趣不断加深，后来转岗为混合职位，在数字营销和应用团队之间分配工作时间。

Defining the Future of Print 定义印刷行业的未来

At Mimaki, we have made a concerted effort to encourage young talent to join the industry – and have seen a push industry-wide too alongside important organisations like Young People in Print driving this conversation of the print industry as a viable career path in schools and universities. Ultimately, a multigenerational workforce mutually benefits all as it doesn’t just provide security for the future of our industry but also forms dynamic teams leveraging their differences to bring new ideas to the table.
在御牧（Mimaki），我们一直齐心协力鼓励年轻人才加入行业——并且我们也看到整个行业都在积极行动，与**印刷行业青年**等重要组织携手，在中小学和高校中推动将印刷行业打造为可行职业道路的相关讨论。归根结底，多代同堂的员工队伍能让各方都受益，因为这不仅能为行业的未来提供保障，还能组建充满活力的团队，利用成员间的差异带来全新的思路。

Mimaki Europe’s TikTok Takeover 御牧欧洲的TikTok接管活动

A recent example of this approach is Mimaki Europe’s TikTok takeover led by Jenny Kim, our Digital Marketing Intern. Over the next five months, she will introduce Mimaki technologies to a wider audience via TikTok, while also sharing her experience as a Mimaki intern. As Jenny explains, “TikTok provides room to reach the younger generation and introduce the possibilities and innovation within the industry.” You can watch her first Mimaki Europe TikTok here
这种策略的一个近期案例是由我们的数字营销实习生珍妮·金（Jenny Kim）主导的御牧欧洲（Mimaki Europe）TikTok 接管活动。在接下来的五个月里，她将通过 TikTok 向更广泛的受众介绍御牧（Mimaki）的技术，同时分享自己作为御牧实习生的经历。正如珍妮所解释的：“TikTok 为接触年轻一代提供了空间，也能让行业内的各种可能性和创新得到展现。”你可以在这里观看她发布的第一条御牧欧洲 TikTok 内容