【非遗沉浸游持续升温！南北互换、反向团圆点亮新春出行】
China’s tourism market surged during the 2026 Chinese New Year holiday, with both the number of travelers and spending amount rising sharply. Trips lasting five days or longer accounted for nearly 60% of bookings. This is the second Chinese New Year since the holiday was acknowledged by UNESCO as intangible cultural heritage.

2026年春节，国内外旅游市场迎来“量价齐升”的爆发式增长。5天以上的长线出游订单量占比达到59.6%，家庭亲子客群占比达68%，“三代同游”占比更是高达34%。作为春节申遗成功后的第二个“非遗中国年”，非遗体验从“打卡式”走向“沉浸式”，成为文旅市场最鲜明的亮点，带动文化旅游持续升温。