（旅）系列十三，旅游百科全书 Series 13, Tourism Encyclopedia)

导游方法和技巧（四）

《中国文化集锦》
《A Collection of Choice Specimens from Chinese Culture》
英语逾甲子情缘

Over Sixty Years’ Love of Knowledge about the English Language

🌹4. Introduction Spurred by Beautiful Scenery　触景生情法

A beautiful scene initiates this type of introduction. Introducing in this manner makes the introduction natural, vivid, impressive and convincing. For example, before formal introduction begins, there is one thing that impresses visitors most. It is the fact that all the buildings have yellow tiles over them and a red wall around them. These colors, known as imperial yellow, were used to show the emperor's “authority,” “dignity,” and “wealth” and emphasize the fact that yellow was associated with these characteristics. You can tell visitors that t his is why the yellow colour has long been considered the most dignified colour since ancient times. Only the emperor could have the right to enjoy “happiness and good fortune.” Ordinary people were deprived of all the rights to enjoy it, although they were the creators of all material things. In feudal China, the social position of ordinary people was extremely low. This kind of introduction would naturally link the class situation of feudal China to the process of introducing the colours of the buildings. This kind of enjoying introduction would make visitors feel interested and leave a very good impression on them. 即景起兴，借题发挥的讲解方法叫触景生情。这种介绍方法自然、生动、影响深刻、且具有说服力。例如，正式介绍前，有件事是游客影响最深的是所有的建筑物上均是黄瓦周围是红墙。这些颜色，叫御黄，表示皇帝的权威、尊严、财富，着重强调黄色与这些特性相关。自古以来，黄色一直被视为尊贵的颜色。只有皇帝才能享受“幸福与好运”。虽然老百姓是万物的创造者，但他们却无权享受。在封建社会，老百姓的社会地位非常低，这种介绍法很自然，封建社会阶级与介绍建筑颜色有关联。享受这种介绍法使游客感到欣慰，并给人留下深刻影响。