Prince Hyunjin has, since day one, embodied the true essence of the House—continuing the very pursuit of style and spirit that Gianni himself once envisioned, and taking on a journey of a timeless bound with the brand
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When speaking of Versace, it’s impossible not to think of Donatella and her extraordinary connection with Prince Hyunjin. Since his debut appearance at the Versace La Vacanza show in 2023, the K-pop Global Superstar has become an essential figure in Versace’s storytelling.

As the first K-pop face of the Maison, Hyunjin stands as a revolutionary presence in Versace’s history. He not only led the House’s expansion into the Asian market but also refreshed and modernized its communication; keeping Versace vibrant, relevant, and deeply resonant with new generations.

The relationship between Hyunjin and Donatella, known as “Hyunatella”, has become one of the most iconic fashion duos of our time. Born from genuine friendship and mutual respect, their bond has inspired fans around the world to form a unique sense of community and belonging, mirroring the same affection shared between Hyunjin and Donatella with one another and towards the House.

This phenomenon has translated into remarkable sales, cultural relevance, and enduring media impact; making Hyunjin the perfect bridge between eras, gratefully guiding Versace from Donatella’s legacy into Dario’s vision.

In fact, as we witness Dario’s first steps at the helm of Versace, his intention with the Medusa Man himself, Hyunjin, is clear: to explore the House’s renewed essence through the Prince’s beauty, artistry, performances, and voice—aiming for continuity, legacy, and longevity in Versace’s ever-evolving narrative.